Trend Bible’s Joanna Feeley takes a look at how design directors and managers can prepare to move from crisis to recovery, and prepare for their post-pandemic consumer.
Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.
“Our goal is to raise over £10,000 for NHS Charities Together and the amazing work they do,” said Daniel King, Cartamundi UK general manager.
“We feel honoured to be able to supply pastimes that make isolation a little easier and feel it’s our duty to give back to those who are at risk, vulnerable and are facing months of quarantine,” said Gibsons MD, Kate Gibson.
Kids can send in their ‘super bear’ designs, with the winning creation going on to be sold in stores this Christmas, with profits going to the NHS.
“Toy Fair Everywhere is poised to help industry stakeholders refocus, retrench, and rebound to position their business for success in Q4,” said Marian Bossard, executive vice president of global market events at The Toy Association.
“In these difficult times due to the worldwide Covid-19 crisis, we at Asmodee are happy to offer families a way to play together from the comfort and safety of their home,” said Stephane Carville, CEO of the Asmodee Group.