Creating Unique Toys

In the first of his new monthly column, Adam Borton looks at how he got his start in the industry and what his new Toy and Game School will look to bring those wanting to kick-start their own careers in play.

This panel delves into the good, the bad and the ugly of life as a solo toy inventor; looking at the importance of collaboration, whether companies treat solo creators different from bigger invention studios and what some of the perks of going it alone are.

The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.

We caught up with Borton to find out how he got his start in toy design, and why it remains one of the most rewarding – and challenging – spaces for a product designer to ply their trade.