Creative Factor

The Toy Association and Creative Factor founder Brett Klisch have created a list detailing some of the parts needed with links to instructions on how to produce them.

We caught up with The Toy Association’s Executive Vice President of Global Market Events, Marian Bossard, to find out more about how the organisation looks to engage with and elevate the global inventor community.

“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.

“The Toy Association is thrilled to extend our longstanding support of the inventor and designer community through this multi-dimensional event, offering invaluable learning and networking for inventors, designers and brand owners,” said Steve Pasierb, President and CEO of The Toy Association.

This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.

Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy

We caught up with Klisch to find out more about his history in design and where the idea for Creative Factor first came from.

The Board, which includes Mojo Nation’s Billy Langsworthy, is tasked with growing The Toy Association’s educational programming, events, and resources for toy inventors, designers, and entrepreneurs.