Creative

We caught up with Yuen to find out what drives creativity at Fab Design, and how decades at Hasbro shaped his approach to design.

Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.

Netherlands-based Identity Games designs, creates and produces award-winning board games before selling them in over 25 countries. Working at Identity since 2005, Chief Creative Jan Maurits Duparc now spends his time questing for and developing new ideas…

We caught up with Kenny Kiernan to learn more about how he got started in the toy and games space, and what he does to fuel his creativity.

The first game from the new offshoot will be Sniper Elite the Board Game, based on the studio’s bestselling tactical shooter series.

Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.

We caught up with Tom O’Mally, Si digital’s head of design, to learn more about the agency’s work in the toy sector, and why the play space has proved to be such a good fit for the company.

We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.

We caught up with Gilbert to learn more about where the idea came from for his Rubik’s card game, and whether the constraints of our Design Challenge event helped (or hindered) his creative process.

Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.