Creativity

To assemble the list, TIME solicited nominations across a variety of categories from its editors and correspondents around the world.

We caught up with Barry and Jason to learn more about their collaborative design process, and how their approach to game ideation changes when working with a IP like Bill & Ted.

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

2018 was a great year for Ooba, with a raft of new games hitting the market and recent launches performing above expectations. We caught up with the team – Max Ford, Joeri Hoste and Sally Jacobs – to find out what this year has in store and how they stay creative.

We caught up with Zuru’s creative director, Adam Woods, to discuss the origins of Boppi the Booty Shaking Llama, as well as delve into the firm’s ‘bold and disruptive’ creative culture.

Heayes Design’s Richard Heayes takes a look where’s best to start if you’re looking to break into the world of toy and game design.

We caught up with Deej Johnson, creative consultant and the author of The Little Book of Bananagrams, to find out his top tips on how toy and game designers can keep their creative juices flowing.

Seven Towns is celebrating its 50th year specialising in toy and game inventing and while today’s landscape is very different, the objective is still the same: constantly seeking new ideas.

With numerous award-winning products to her name, Big Ideas co-founder Ruth Elliott shares some thoughts on the creative process.