Darren Lee Phillipson

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

With United Smile’s Gigantosaurus toy line being showcased at the LA Toy Previews, we caught up with the designer of the range – design_lead_play’s Darren Lee Phillipson.

A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Alpha’s Darren Lee Phillipson in this Desert Island Picks interview.

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

“Mojo Nation are really at the beginning of something special and their dedication and passion for bringing together creatives from all sides of the toy industry is extremely inspiring,” said Alpha’s Darren Lee Phillipson

“I look forward to introducing everyone to the creative culture of Alpha Group and sharing our global design process,” said Phillipson.

Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.