Darren Lee Phillipson
With United Smile’s Gigantosaurus toy line being showcased at the LA Toy Previews, we caught up with the designer of the range – design_lead_play’s Darren Lee Phillipson.
A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.
If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Alpha’s Darren Lee Phillipson in this Desert Island Picks interview.
We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.
“Mojo Nation are really at the beginning of something special and their dedication and passion for bringing together creatives from all sides of the toy industry is extremely inspiring,” said Alpha’s Darren Lee Phillipson
“I look forward to introducing everyone to the creative culture of Alpha Group and sharing our global design process,” said Phillipson.
Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.
“Alpha Group is extremely proud to be involved with the Mojo Nation 100 project,” said Darren Lee Phillipson, Vice President of Global Product Design at Alpha.
Darren Lee Phillipson on designing toys lines, TV characters and even the office layout in his first year at Alpha
We caught up with Phillipson to find out more about the creative culture at Alpha, how his own approach to design has changed over his 25 years in the industry and how the development process went for the firm’s Toy of the Year-nominated Drone Force Angler Attack.