Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.
“Mojo Nation are really at the beginning of something special and their dedication and passion for bringing together creatives from all sides of the toy industry is extremely inspiring,” said Alpha’s Darren Lee Phillipson
“I look forward to introducing everyone to the creative culture of Alpha Group and sharing our global design process,” said Phillipson.
Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.
“Alpha Group is extremely proud to be involved with the Mojo Nation 100 project,” said Darren Lee Phillipson, Vice President of Global Product Design at Alpha.
We caught up with Phillipson to find out more about the creative culture at Alpha, how his own approach to design has changed over his 25 years in the industry and how the development process went for the firm’s Toy of the Year-nominated Drone Force Angler Attack.
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