Darren Lee Phillipson

The art of the pitch

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

Mojo Pitch welcomes Alpha Group for second year running

“Mojo Nation are really at the beginning of something special and their dedication and passion for bringing together creatives from all sides of the toy industry is extremely inspiring,” said Alpha’s Darren Lee Phillipson

Darren Lee Phillipson to shed light on Alpha’s creative culture at Toy and Game Design Conference

“I look forward to introducing everyone to the creative culture of Alpha Group and sharing our global design process,” said Phillipson.

Play station: A look inside Alpha Group’s Global Design Center

Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.

Alpha backs Design Champions category of Mojo Nation 100

“Alpha Group is extremely proud to be involved with the Mojo Nation 100 project,” said Darren Lee Phillipson, Vice President of Global Product Design at Alpha.

Darren Lee Phillipson on designing toys lines, TV characters and even the office layout in his first year at Alpha

We caught up with Phillipson to find out more about the creative culture at Alpha, how his own approach to design has changed over his 25 years in the industry and how the development process went for the firm’s Toy of the Year-nominated Drone Force Angler Attack.

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