Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.
Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.
Creative consultant, Deej Johnson, looks at how firms unwittingly hinder creativity, and what to do instead.
We caught up with Deej Johnson, creative consultant and the author of The Little Book of Bananagrams, to find out his top tips on how toy and game designers can keep their creative juices flowing.
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