Deej Johnson

In Part 1 of our series exploring how a new party game got to market, the publisher, Gibsons, interviews the inventors about the idea.

How Martin and Alysha Horstman created the draw-your-own video-game toy Pixicade.

How do you make a hit board game carbon neutral? Confident? co-inventor Ceri Price walks us through the steps…

Cathryn Lavery on how BestSelf Co. combines fun, learning and self improvement for kids.

Devil Design founder Joe Allard discusses his work in two dream careers.

Dominique Roy on design, decision and the search for Make It Real products.

What does Senior Product Manager Brent Geppert look for in an Educational Insights product?

BionicToys inventor Marcel Pasternak on flexible bricks… And the power of nature’s design.

Deej Johnson, co-author of The Snakes & Ladders of Creative Thinking, on why creativity needs limits

Casdon’s Head of Research and Development, Alex Reynolds, discusses packaging, product and play.