Deej Johnson
Designer Ross Atkin on his third Kickstarter project, the downside of licensing, and the one thing you MUST do to crowdfund
Kickstarter designer Ross Atkin on where crowdfunders go wrong, the skills you don’t learn at university… And robots. Lots of robots!
Toyi Co-founder and Designer Elif Atmaca on supporting free play, staying creative and building a community.
Elif Atmaca, co-founder of Toyi, discusses a nomadic childhood, free-play kits and why creating unique toys is vital to kids.
Industry stalwart Tim Walsh on breaking the rules, changing the game and pitching the fun…
Tim Walsh, co-founder of Roo Games, on breaking rules, changing directions… And the no-no’s of pitching.
Accentuate’s Graeme Fraser-Bell on relentlessly pitching, the three things he takes to every show and braving Dragons’ Den
We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…
Eight reasons to write better rules
Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.
Award-winning inventor Don Ullman on what powers the process behind mega-hits Don’t Step In It, Soggy Doggy, and more
With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…
Deej Johnson and Billy Langsworthy on unearthing the secrets of creativity in their new book, The Snakes & Ladders of Creative Thinking
Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.
Mojo Nation bolsters team as Deej Johnson joins as ‘Word Whizz’
Deej will be handling content for the Mojo Nation site, covering news, opinion pieces and interviews with figures from across the world of toy and game design.
Designers to banish pet peeves to Room 101 at Toy and Game Design Conference 2019
Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.
The one-star review
Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.