Design

TOMY’s Alpesh Patel on why it’s key for designers to balance creativity with commercial awareness

Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.

LEGO Harry Potter and Wow! Stuff’s Invisibility Cloak triumph at Licensing Awards 2019

Elsewhere, Peppa Pig was named Best Pre-School Licensed Property while Harry Potter scooped Best Children’s or Tween Licensed Property.

Moose Toys UK’s James Austin-Smith talks creativity, innovation and the future of Scruff-a-Luvs

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.

Mojo Nation 100 returns for 2020 Edition; nominations now open

The Mojo Nation 100 2020 Edition launches at UK Toy Fair, as well as having a presence at the UK Inventors’ Dinner, Spielwarenmesse and US Toy Fair.

So Sound’s TJ Morrison and James Livett on the launch of the firm’s new video production service

The latest string to So Sound’s bow comes in the form of a video production service that offers everything from helping toy firms create fresh online content for their brands to producing great sizzle reels for inventors.

LISTEN: Mojo Nation’s Billy Langsworthy talks toy and game design with Phil Albritton on the Power Kid Podcast

Billy and Phil spoke about the toy and game design scene and unpacked some of what Mojo Nation is up to this year.

Wynne-Jones IP to tackle copycats with ‘Code of Conduct’ initiative at Toy and Game Design Conference

“We wanted to help the industry create a Code of Conduct that makes the issue fairer and more transparent, and thereby brings good to the industry as a whole,” said Wynne-Jones IP’s Victor Caddy.

TCG Toys joins Mojo Pitch 2019

“TCG Toys is excited to be a part of such an innovative event, and we are looking forward to meeting the outstanding talent that will be featured,” said Michael Albert, President and CEO of TCG Toys.

Mattel brings new blend of physical and digital play to Hot Wheels with Hot Wheels id

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.

Character Options joins Mojo Pitch 2019

“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.

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