Design

Nominations now open for the Play Creators Awards 2020

Categories include Toy Designer of the Year, R&D Team of the Year and Design Icon.

WATCH: University Games’ Bob Moog talks game design with Stupid Deaths inventor David Snow

At this year’s New York Toy Fair, University Games president Bob Moog sat down with The Fantastic Factory’s David Snow as part of the firm’s UG Studios video series.

Patience is a Virtue

Play futurist Yesim Kunter questions why some toy companies still don’t have patience when it comes to the design process, and looks at the impact that rushed ideation can have…

Digital transformation

Si digital’s Head of Design – Tom O’Malley – talks digital transformation and how it can give superpowers to toy and entertainment companies.

Alpha’s Darren Lee Phillipson on bringing Subway Surfers to the toy aisle

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

Toy Industries of Europe’s Catherine Van Reeth on how designers can get involved in the inaugural Play for Change Awards

The new awards celebrates innovation across three categories: empowerment, sustainability and future skills.

The emotional roots of “Not Invented Here Syndrome”

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Mojo Nation Academy to help usher in new wave of toy design talent with how-to guides, internship schemes and pitching initiatives

Aimed at students on product design and illustration courses, recent graduates and those new to the toy industry, the Mojo Nation Academy will be a brand new addition to the Mojo Nation website.

TOMY joins Mojo Pitch 2020

“TOMY are once again delighted to be joining in this year’s amazing Mojo Pitch event to find the best of innovation for our toys and games portfolio,” said Alpesh Patel, VP of Global Toy Design, TOMY.

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