Design

Si digital’s Head of Design – Tom O’Malley – talks digital transformation and how it can give superpowers to toy and entertainment companies.

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

The new awards celebrates innovation across three categories: empowerment, sustainability and future skills.

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Aimed at students on product design and illustration courses, recent graduates and those new to the toy industry, the Mojo Nation Academy will be a brand new addition to the Mojo Nation website.

“TOMY are once again delighted to be joining in this year’s amazing Mojo Pitch event to find the best of innovation for our toys and games portfolio,” said Alpesh Patel, VP of Global Toy Design, TOMY.

Initial DOTS lines include wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

After 16 years as Fiesta Crafts’ product development manager, last year saw Valeria Miglioli leave the firm to launch her own toy design consultancy, Pumpkin Projects.

We caught up with Yuen to find out what drives creativity at Fab Design, and how decades at Hasbro shaped his approach to design.