Design

“Last year’s event was a big success for us and the inventors we represent, having signed license agreements for several of the concepts we ‘discovered’ there!” said Patti and Jonathan Becker.

Former Hasbro designers Rob Ames and Luc Hudson are the straight-talking, mind-boggling founders of UK agency Triclops. Here they talk about sizzles, life in lockdown… And pitching online!

“As a dynamic company with lots of experience in toy industry, we have to be in constant search for new concepts that could be suitable for our portfolio,” said Entertoyment’s Ogeday Samatli.

Klara’s blue caped crusader teddy bear will go on sale this Christmas at John Lewis, with 100% of the profits going directly to the NHS.

You now have until Tuesday, June 30th to get your nominations in.

We caught up with Jeremy to learn more about his approach to design, and why he feels the toy designer scene has had a huge influence on the mass market toy space in recent years.

We caught up with Carlos to learn more about how he started out in the industry, and why a background in illustration proved invaluable when it came to toy design.

We caught up with Stephen Key to find out more about his approach to product development, the origins of inventRight and why he feels the toy space leads the way when it comes to inventor relations.

“If you are a toy industry executive, this is “your” Code and we’d love for your voice to be heard,” said Wynne-Jones IP’s Victor Caddy.

Kids can send in their ‘super bear’ designs, with the winning creation going on to be sold in stores this Christmas, with profits going to the NHS.