Design

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

“It’s integral that, as an industry, we do all we can do to encourage a fresh wave of product design talent to choose the toy and game space as a career destination,” said Billy Langsworthy, co-founder of Mojo Nation.

Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.

‘This will be the first event of its kind in India where a game designer can work with a company like ours to publish one of their games,” said DICE Toy Labs director Phalgun Polepalli.

We caught up with Kenny Kiernan to learn more about how he got started in the toy and games space, and what he does to fuel his creativity.

“We are delighted to support the Design Champions category again this year,” said Andrew Kingham, Managing Director, Global Product for The Marketing Store.

Fresh from seeing three of his games – Mandala, Chocolate Factory and Maya – launch at Essen 2019, we caught up with Brett J. Gilbert to learn more about the development process behind them.

“This was an incredible opportunity for students as it allowed them to understand and learn from the inner workings of a world-renowned, leading-edge organisation in the field of toy invention,” said Lorena Escandon, academic coordinator and instructor of the toy invention course series.

We caught up with Maureen at one of her game signings to learn more about her history in the industry, and find out what advice she’d give new inventors.

The design challenge is inspired by the work of Miffy creator, illustrator, artist and graphic designer Dick Bruna and will task students with designing a plush toy.