Design

SG Labs’ Michael Gramelspacher and Rory Sledge talk us through their beginnings in the toy space, as well as lifting the lid on their fruitful partnership with Bang Zoom.

With an award-winning dice game to his name, and a new collection hitting shelves soon, we spoke to Andrew about The Gruffalo, the hardest part of his process… and ABBA

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.

“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.

As his Brick Wonders exhibit ends a long-and-popular run in South London, we speak with LEGO designer, artist and author, Warren Elsmore.

The most recent episode of BBC One’s The Apprentice saw the candidates tasked with creating a toy, and FUSE London and Triclops Studio were on hand to help.

We caught up with Doron and Podgor to learn more about the development process behind Candylocks, and find out what made Spin Master the perfect partner for the idea.

“The aim of this event is always to encourage new designers to think about toy and game design as a future career, and it was great to see so many students enthusiastically getting stuck into the challenge and expressing excitement about our industry,” said Mojo Nation’s Billy Langsworthy.

The session will explore how designers are creating new ways to benefit society and involve more people in the process of design

Making Things’ Fi Murray looks at the benefits of sharing concepts with as wide a pool of potential partners as possible.