Disney

Disney Lorcana co-designer Ryan Miller on how his work on the game shared striking similarities with his time as a club DJ.

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

“We created streamlined rules that we believe will engage new players, while also developing enough strategy in the game to engage experienced players,” said Ryan Miller, co-designer and Brand Manager for Disney Lorcana.

Disney Animated puts players into the shoes of animators at Walt Disney Animation Studios.

The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.

Ravensburger plans to launch four Disney Lorcana sets a year and the company has deemed it “a game-changer in the billion-dollar-plus trading card game market.”

“Our product development team have done a fantastic job at encapsulating Disney’s 100 years of wonder through this collection that’s simply stunning to play with and display,” said Ken Goodisson, Commercial Director, EMEA at YuMe Toys.

“The breadth and scope of Disney characters represented in this game will be unprecedented, and it will contain more original Disney artwork than any other single product ever created,” said John Balen, Vice President of Product Design at Disney.