“I believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever and I am excited to be part of that,” said Kilpin.
“To create the tips of their noses, we had to bring back the LEGO Classic Space Helmet in black, which hasn’t been seen since 1987,” said LEGO designer Ollie Gregory.
Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.
New range will also include several original Star Wars games, as well as a line of Marvel titles.
We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.
Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.
“2019 was one of the more complicated years to get a good read on toy industry health,” said Juli Lennett, vice president and industry advisor, Toys, The NPD Group.
We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.
Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.
Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.
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