US toy market sees sales dip 4% in 2019 to $20.9bn
“2019 was one of the more complicated years to get a good read on toy industry health,” said Juli Lennett, vice president and industry advisor, Toys, The NPD Group.
Caleb Paullus on taking the pin-craze to the next level with Pinfinity’s line of licensed AR pins
We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.
Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.
TOMY’s Alpesh Patel on why it’s key for designers to balance creativity with commercial awareness
Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.
WATCH: Prospero Hall on the design process behind Ravensburger’s Villainous board game
Created by Prospero Hall and Wonder Forge, and published by Ravensburger, Villainous is a card game that sees players step into the shoes of iconic Disney baddies.
Mitchel Wu on celebrating great toy design through photography
We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.
Sphero discontinues Disney line and looks to move away from licensed product
Company is instead looking to bolster its educational ecosystem.
littleBits’ Krystal Persaud on why play is key in getting kids invested in inventing
Krystal Persaud, senior director of product design and strategy at littleBits, tells about the development process behind the firm’s line of innovative tech kits.
Disney unveils first wave of tech-infused Star Wars: The Last Jedi toy lines
Products from the likes of Propel, Sphero, LEGO and Lenovo featured in Disney’s Force Friday II initiative.
Sphero debuts voice interactive Spider-Man
Sphero has launched its latest collaboration with Disney in the form of a voice interactive Spider-Man toy.