Asmodee UK’s Jon Bruton on what he looks for in a product, mass vs. hobby and why quality isn’t enough
Jon Bruton is an Asmodee stalwart. We caught up with the Purchasing Executive to learn what he looks for in a game… And why passion and quality aren’t everything.
Art of Asmodee: Zygomatic’s Maxime Jegat on the origins and iconography of the studio’s smash-hit Dobble franchise
We spoke with Zygomatic brand manager Maxime Jegat about the studio’s approach to working with artists, and what role great artwork plays in the success of its games.
“In these difficult times due to the worldwide Covid-19 crisis, we at Asmodee are happy to offer families a way to play together from the comfort and safety of their home,” said Stephane Carville, CEO of the Asmodee Group.
JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity
With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.
“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self
With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.