Doll

“By introducing children to Dr. Maya Angelou’s courageous story and written works through doll play, our goal is to spark conversation and awareness with children and their families,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel.

A nomination committee comprised of play experts, journalists, academics, retailers, and other toy experts will determine the official TOTY 2021 finalists.

We caught up with Doron and Podgor to learn more about the development process behind Candylocks, and find out what made Spin Master the perfect partner for the idea.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.