Dolls

Playing with dolls helps children develop empathy skills, reveals study from Cardiff University and Barbie

“As leaders in the dolls category, we’ve always known that doll play has a positive impact on kids, but up until now, we have not had neuroscientific data that demonstrates these benefits,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel.

Mattel debuts new Star Wars x Barbie collection

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

Arklu’s Isla McGuckin on Lottie, Girl Guides and the current state of creativity in the doll sector

As the firm launches Brownie Lottie, we caught up with Arklu’s creative director, Isla McGuckin, to find out her thoughts on the state of creativity in the doll space.

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