Don Ullman

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.

Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.

With the highly-original game Drone Home now taking off in the UK, we caught up with PlayMonster’s Adam Hocherman. Here he tells us why it was a pleasure to develop, which gauntlet he’s picked up… And why he missed some terrible sushi.

Tanya Thompson, Hasbro’s Director of Global Product Acquisition for Games, tells inventors how to give her a winning pitch…

With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…

“Celebrating the launch of Bank Attack in this way provided us with the perfect way of demonstrating the suspense and intense thrill the game generates,” said John Adams’ Lynette Norris.

We caught up with Driscoll to find out more about the origins of Don’t Step In It and learn why the collaborative design process between him and Ullman has proved so successful.

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.