Dr. Amanda Gummer

Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.

We caught up with Gummer to discuss her start in the industry, as well as why the quality of design in the toy space is getting better and better.

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.