Starting next year, Happy Meals will come with a soft toy, a book, or a paper-based toy.
“Beginning 2025, MGAE will only manufacture products that will degrade when disposed of properly,” said MGA CEO Isaac Larian.
“Creating a more sustainable world is important to our team, our company and our consumers, and our first construction line derived from bio-based plastics is an example of this,” said MEGA SVP Bisma Ansari.
Profits from the first line of lilheads will be donated to saving and protecting the Australian wildlife following the devastating fires in the region.
“Work is currently underway across all of our markets to look at how we can completely move away from non bio-degradable plastic toys by 2023,” said Fernando Machado, global chief marketing officer at Burger King.
Issues of eco-friendly design, ethical manufacturing and social sustainability will go under the microscope with Kids Industries’ Gary Pope, Ethical Toy Program’s Carmel Giblin, The Marketing Store’s Ben Poate and design consultant Erin Deighton.
With shoppers becoming more environmentally conscious and the industry boasting the potential to become more eco-friendly, we asked toy and game creators what the design community can do to help make the toy space greener.
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