Emily Charles

“We are thrilled that so many people have enjoyed Snowtap’s illustrations and even more excited that our work is now attracting high-quality licensing partners across a diverse range of categories,” said Gracie Tapner and Susy Snow, founders of Snowtap.

As a new and improved version of Kingmaker heads to Kickstarter, Emily Charles ­– Product Development & Licensing Manager at Gibsons Games – talks us through its four-year development process.

Part two of our series on getting a game to market sees product developer Emily Charles discuss the changes Gibsons needed.

What can you do to give your toy or board game the best chance of success in a pitch? How do inventor relations execs nail their pitches to buyers? And which ‘P’ is most important: the person, the product or the pitch itself? All this and more is discussed in this ‘Perfect Pitch’ panel session.

The session will go out in a special daily Mojo Nation newsletter during the first week of September.

We caught up with Emily to learn more about what her role at Gibsons entails and what inventors need to know about pitching concepts to the firm.

“The London Underground is recognised all over the world, so it’s great to work with such a famous brand and increase our TfL collection,” said Gibsons’ Emily Charles.

In Spring 2020, Gibsons will launch the ‘ultimate’ version of Quirk! boasting new characters, new packaging, double the number of cards and brand-new Mischief cards.