How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.
BuzzFeed, Britannica/Merriam-Webster and TSBA Group to talk about bringing ‘left-field’ brands into toys and games at Play Creators Conference
The ‘No Characters, No Vehicles, No Problem!’ session will be chaired by Start Licensing’s Ian Downes.
“BuzzFeed is all about driving human connection, and through the BuzzFeed Games imprint, we’ll extend our reach beyond the screen and spread joy IRL to our community through lively game nights,” said BuzzFeed’s SVP of Licensing Eric Karp.