F1
Mattel debuts Hot Wheels Formula 1 collection
“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.
Francesco Lercari, CEO of Megableu US, on old passions, new products and the one-minute pitch
Megableu US’s Francesco Lercari on creativity, pitching and why he values a great brief.