Fashion

“We are steadfast in our vision to expand Squishmallows into a full 360-degree lifestyle brand and are eager for fans to add this epic collection to their wardrobes,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

“This is PlayMonster’s largest acquisition to-date and we’re thrilled to continue our multi-category growth strategy building and adding classic brands while expanding our footprint in the activity and stationery aisles,” said Bob Wann, Chief PlayMonster of PlayMonster.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.