Fat Brain Toys
SVP of Product Development and Innovation at Fat Brain Toys, Adam Hocherman, on their after-pitch process…
“The Mojo Pitch attracts a talented, international audience and I am looking forward to forming new partnerships and to seeing old friends in the inventor community,” said Adam Hocherman, SVP of Product Development and Innovation at Fat Brain Toys.
“I am incredibly excited to join Fat Brain Toys, a company that I have admired for as long as I’ve been in the industry,” said Hocherman.
Anika Tharayil – winner of Fat Brain Toys’ Kidventor Challenge – on the inspiration behind her Octo-buddy toy
We caught up with seven-year-old Anika to find out more about Octo-buddy – and whether this is the first of many toy ideas she wants to pitch.
Octo-buddy is a toy octopus that attaches to a highchair or stroller and holds bottles and toys with its eight tentacles.
The session features Mark Carson (Co-Founder at Fat Brain Toys), Erik Quam (Director of Product Development at Fat Brain Toys) and Dimpl creator Adam Carson (Industrial Designer at Fat Brain Toys).
“I anticipate our participation in the Mojo Pitch for the third year in a row will provide nothing but a bounty of fresh ideas, concepts and new partnerships,” said Erik Quam, Director of Product Development at Fat Brain Toys.
Sew Fast will be showcased to buyers at next year’s New York Toy Fair, and Tristan will also receive a $2,500 scholarship, a license agreement that offers ongoing royalties and $500 in toys from Fat Brain Toys.