Fat Brain Toys
Anika Tharayil – winner of Fat Brain Toys’ Kidventor Challenge – on the inspiration behind her Octo-buddy toy
We caught up with seven-year-old Anika to find out more about Octo-buddy – and whether this is the first of many toy ideas she wants to pitch.
Octo-buddy is a toy octopus that attaches to a highchair or stroller and holds bottles and toys with its eight tentacles.
The session features Mark Carson (Co-Founder at Fat Brain Toys), Erik Quam (Director of Product Development at Fat Brain Toys) and Dimpl creator Adam Carson (Industrial Designer at Fat Brain Toys).
“I anticipate our participation in the Mojo Pitch for the third year in a row will provide nothing but a bounty of fresh ideas, concepts and new partnerships,” said Erik Quam, Director of Product Development at Fat Brain Toys.
Sew Fast will be showcased to buyers at next year’s New York Toy Fair, and Tristan will also receive a $2,500 scholarship, a license agreement that offers ongoing royalties and $500 in toys from Fat Brain Toys.
“The big idea that I hope this contest reinforces for kids is that dreams can become reality,” said Mark Carson, President and Co-Founder of Fat Brain Toys.
How has lockdown changed how toy and game inventors pitch their concepts? What are some of the pros and cons of showing off ideas virtually? And what impact has the pandemic situation had on how inventors fuel their creativity? All this and more is explored in our ‘Pitching in Uncertain Times’ panel.
Saying no to things that glow: Director of Product Development at Fat Brain Toys, Erik Quam, on innovation, pitching tips and the key to success
As the inventor-relation guru at Fat Brain Toys, Erik Quam is known for his openness and accessibility. We ask him why he works so closely with inventors to build great ideas, relationships and products.