Fat Brain Toys

Kate Hunt talks us through the origins of Ultimate Treehouse – and how she went from self-publishing to licensing the game.

Adam Hocherman – SVP Product Design & Innovation at Fat Brain Toys – discusses some of the firm’s recent inventor launches, including Make That Most Magnificent Thing, Ultimate Treehouse and Air Toobz.

“We really appreciate this event for its international draw, engaging keynotes and rock-solid organisation in the hands of the Mojo team,” said Adam Hocherman, SVP Product Design & Innovation at Fat Brain Toys.

Fat Brain Toys’ Mark Carson on inventors, industry evolutions and the most underrated Fat Brain product.

SVP of Product Development and Innovation at Fat Brain Toys, Adam Hocherman, on their after-pitch process…

“The Mojo Pitch attracts a talented, international audience and I am looking forward to forming new partnerships and to seeing old friends in the inventor community,” said Adam Hocherman, SVP of Product Development and Innovation at Fat Brain Toys.

“I am incredibly excited to join Fat Brain Toys, a company that I have admired for as long as I’ve been in the industry,” said Hocherman.

We caught up with seven-year-old Anika to find out more about Octo-buddy – and whether this is the first of many toy ideas she wants to pitch.

Octo-buddy is a toy octopus that attaches to a highchair or stroller and holds bottles and toys with its eight tentacles.

The session features Mark Carson (Co-Founder at Fat Brain Toys), Erik Quam (Director of Product Development at Fat Brain Toys) and Dimpl creator Adam Carson (Industrial Designer at Fat Brain Toys).