Federico Begher

BTS gets the LEGO treatment

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

Seinfeld gets the LEGO treatment

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

Winnie the Pooh gets the LEGO treatment

Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.

Sesame Street gets the LEGO treatment following successful LEGO Ideas campaign

“Knowing the impact Sesame Street has had on the world for decades, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas,” said LEGO’s Federico Begher.

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