Fi Murray Archives | Mojo Nation

Ron Dubren, Matt Nuccio, David Snow, Fi Murray, Danielle Reynolds, Westley Ciaramella, Brendan Boyle

Introverts, Extraverts and Inventing

Which personality type is more useful for a career in toy and game invention? Inventors share their thoughts…

Dream Reviews: Serial inventor Fi Murray reveals how she starts with the end in mind

Visualising Five-Star Reviews: Fi Murray discusses the power of reframing the brief.

Naomi Brugnatelli, Hasbro, Rob Ames, Triclops Studio, Dianne Lauble, PlayMonster, Sam Unsicker, Big Monster Toys, Tony Serebriany, USAopoly, David Snow, The Fantastic Factory, Dougal Grimes, Spin Master, Fi Murray, Making Things, Gavin Ucko, The Happy Puzzle Company, Boaz Coster, Theora Concept, Alex Prieto, Eolo Toys, Jim Harrison, Butcher & Harrison, Andrew Hajithemistou, tms, Gary Pope, Kids Industries, Sen-Foong Lim, Robert Yusim, Product Counsel, Christian Castro, Relatable, Leila Nosrati, Danielle Reynolds, Wacky Wizard Games, Scott Rogers, Alex Murty, Joking Hazard, Tyler Turk, Crated with Love

Stuff We Loved: What are the industry’s favourite toy and game launches of 2023?

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

Mat Hall, Phase Two, Fi Murray, Making Things, Simon Skelton, Ruth Elliott, Big Ideas, Geoff House, Tricky

Perfect Partners: Inventors discuss the art of collaboration

What makes inventor partnerships work?! We find out from two pairs of studios… Making Things & Phase Two, and Big Ideas & Tricky.

New IP – The stages to climb, conquer and celebrate

Making Things Studio’s Fi Murray takes us on a journey up the licensing mountain… But a word of warning for intrepid adventures – please read the small print!

Don Ullman, Rikki Devlin, Evan Buzzerio, Adam Hocherman, Alex Reynolds, Gavin Ucko, Westley Ciaramella, Jon Vanderbeek, David Blanchard, Fi Murray, Boaz Coster, Carine Rosalia, David Snow, Jazmin Sines, Chrissy Fagerholt, Richard North, Darren Lee Phillipson, Tony Serebriany

Stuff We Loved: What are the industry’s favourite toy and game launches of 2022?

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

Chasing, ghosting and feedback: Inventors discuss post-pitch follow up

How do you tackle follow up? When does chasing become pestering? Would you still pitch to a company after being ‘ghosted’ by them? Inventors share their thoughts.

Nikki Bauman, Ste Smith, Alex Reynolds, James Austin-Smith, Phil Sage, Barry McLaughlin, Luc Hudson, Fi Murray, Richard Heayes, Darren Lee Phillipson, David Snow, Gary Pyper, Geoff Smyrk

Why design? Industry figures tell us what set them on the path to design

A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.