Fisher-Price

Fisher-Price gives E.T. the Little People treatment

The set features three Little People figures styled like E.T., Elliott and Gertie from the 1982 film.

Fisher-Price’s Dom Gubitosi on staying creative, being curious and running a great team

Dom Gubitosi – Director of Product Design, Fisher-Price Infant, Mattel – discusses what makes his career feel meaningful.

Mattel expands PlayBack initiative to include Fisher-Price toys

“The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life,” said Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool.

Warner Bros details toy line-up for DC League of Super-Pets

Fisher-Price has a line of figures, vehicles and play-sets, including the Rev & Rescue Krypto and Baby Krypto items.

Scruffy Dog Creative and Simtec Systems develop Fisher-Price ride

“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.

Fisher-Price gives RuPaul the Little People treatment

The set includes three Little People figures inspired by different looks from the drag performer’s career.

KidKenn’s Kenn Morton on changing perceptions of sports games with Foosketball

We caught up with Kenn to find out more about the origins of Foosketball – and what made Hasbro the perfect home for the game.

Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas

Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.

Fisher-Price debuts new range inspired by the Eighties and Nineties

The new Laugh & Learn line includes a boombox, a mixtape and a hand-held gaming device.

Ed Kaplan Associates’ Steven and Douglas Kaplan on 25 years of Doodle Bear

Steven and Douglas Kaplan of Ed Kaplan Associates – sons of Ed – tell us about where the idea for Doodle Bear came from, and what the secret is to its enduring success.

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