Fisher-Price

Ed Kaplan Associates’ Steven and Douglas Kaplan on 25 years of Doodle Bear

Steven and Douglas Kaplan of Ed Kaplan Associates – sons of Ed – tell us about where the idea for Doodle Bear came from, and what the secret is to its enduring success.

Mattel to launch Fisher-Price line for Gus: The Itsy Bitsy Knight

“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

Alexis Yavne – Design Manager for Girls Interactive at Spin Master – unwraps the development process behind Present Pets

With Present Pets popping up on ‘Top Toys for Christmas’ lists around the world, we caught up with Alexis to learn more about the development process behind the launch.

Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

Fisher-Price gives Elf and Lord of the Rings the Little People treatment

“We know parents and caregivers want to share what they love with their children and we will continue to help create these playful connections between kids and the grownups in their lives,” said Fisher-Price’s Chuck Scothon.

Watch: 90 Years of Fisher-Price

Celebrating 90 years of Fisher-Price, this panel session features Fisher-Price designers and external inventors discussing why Fisher-Price has thrived for so long, and what the key is to creating great product for the brand.

Argos details its top 12 toys for Christmas 2020

“This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals,” said Argos’ Juliet Ward.

Net sales drop but UNO, Pictionary and Hot Wheels enjoy growth in Mattel’s Q1 2020 results

“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.

Mattel launches Fisher-Price #ThankYouHeroes action figures to raise money for #FirstRespondersFirst

“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel.

Mattel’s design teams producing face masks from Barbie and Fisher-Price fabric

“We are also prototyping personal protective equipment such as face shields for our heroes in the healthcare profession,” said Mattel president Richard Dickson.

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