Fisher-Price

“The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life,” said Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool.

Fisher-Price has a line of figures, vehicles and play-sets, including the Rev & Rescue Krypto and Baby Krypto items.

“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.

The set includes three Little People figures inspired by different looks from the drag performer’s career.

We caught up with Kenn to find out more about the origins of Foosketball – and what made Hasbro the perfect home for the game.

Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.

The new Laugh & Learn line includes a boombox, a mixtape and a hand-held gaming device.

Steven and Douglas Kaplan of Ed Kaplan Associates – sons of Ed – tell us about where the idea for Doodle Bear came from, and what the secret is to its enduring success.

“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

With Present Pets popping up on ‘Top Toys for Christmas’ lists around the world, we caught up with Alexis to learn more about the development process behind the launch.