Fisher-Price
Fisher-Price gives RuPaul the Little People treatment
The set includes three Little People figures inspired by different looks from the drag performer’s career.
KidKenn’s Kenn Morton on changing perceptions of sports games with Foosketball
We caught up with Kenn to find out more about the origins of Foosketball – and what made Hasbro the perfect home for the game.
Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas
Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.
Fisher-Price debuts new range inspired by the Eighties and Nineties
The new Laugh & Learn line includes a boombox, a mixtape and a hand-held gaming device.
Ed Kaplan Associates’ Steven and Douglas Kaplan on 25 years of Doodle Bear
Steven and Douglas Kaplan of Ed Kaplan Associates – sons of Ed – tell us about where the idea for Doodle Bear came from, and what the secret is to its enduring success.
Mattel to launch Fisher-Price line for Gus: The Itsy Bitsy Knight
“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.
Alexis Yavne – Design Manager for Girls Interactive at Spin Master – unwraps the development process behind Present Pets
With Present Pets popping up on ‘Top Toys for Christmas’ lists around the world, we caught up with Alexis to learn more about the development process behind the launch.
Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary
“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.
Fisher-Price gives Elf and Lord of the Rings the Little People treatment
“We know parents and caregivers want to share what they love with their children and we will continue to help create these playful connections between kids and the grownups in their lives,” said Fisher-Price’s Chuck Scothon.
Watch: 90 Years of Fisher-Price
Celebrating 90 years of Fisher-Price, this panel session features Fisher-Price designers and external inventors discussing why Fisher-Price has thrived for so long, and what the key is to creating great product for the brand.