Fisher-Price

Mattel looks to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030

In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.

GO’s Phil Neal on why he welcomes a little creative chaos in the invention process

GO’s Phil Neal tells us more about his beginnings in the industry, his approach to invention and why he’s found working with collaborators to be fruitful.

Jenga, Care Bears and Magic: The Gathering in the running to join Toy Hall of Fame

Others include My Little Pony, Fisher-Price Corn Popper and the smartphone.

TJ Morrison on So Sound’s ever-growing presence in the world of toy design

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

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