Mattel launches Fisher-Price #ThankYouHeroes action figures to raise money for #FirstRespondersFirst
“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel.
Mattel’s design teams producing face masks from Barbie and Fisher-Price fabric
“We are also prototyping personal protective equipment such as face shields for our heroes in the healthcare profession,” said Mattel president Richard Dickson.
Patience is a Virtue
Play futurist Yesim Kunter questions why some toy companies still don’t have patience when it comes to the design process, and looks at the impact that rushed ideation can have…
Mattel looks to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030
In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.
GO’s Phil Neal on why he welcomes a little creative chaos in the invention process
GO’s Phil Neal tells us more about his beginnings in the industry, his approach to invention and why he’s found working with collaborators to be fruitful.
Jenga, Care Bears and Magic: The Gathering in the running to join Toy Hall of Fame
Others include My Little Pony, Fisher-Price Corn Popper and the smartphone.
TJ Morrison on So Sound’s ever-growing presence in the world of toy design
We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.