Frédérique Tutt

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.

“We continue to observe strong momentum with older consumers, especially adult fans and collectors who have re-discovered play and are very engaged with the category,” said Frédérique Tutt, global toys industry advisor at Circana.

“We’re seeing a rise in serious toy collectors, fans of pop culture and those who take gaming, puzzling and playing to another level,” said Frédérique Tutt, Global Industry Advisor for Toys at Circana.