Fun

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” said Ray Adler, global head of games at Mattel.

As the firm’s Director of Product Acquisition and Inventor Relations for games, Thompson boasts far-reaching connections in the global inventor community and is an expert in game sourcing.

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

“Following a successful Mojo Pitch event last year, Seven Towns is looking forward to this year’s event, where we hope to connect with many new talented inventors,” said Steve Perrin, Senior VP of Design and Production at Seven Towns.

The video details the journey of Skulk from concept to shelf.

We caught up with Pyper to learn more about what to expect from Fun-Damental and why Alan Partridge might’ve been onto something with that ‘Monkey Tennis’ idea…

“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.

As one of the industry-leaders when it comes to working with outside innovators, we caught up with Hasbro’s Senior Director of Global Product Acquisition, Rich Mazel, to discuss why he believes diversity of thought is key to unearthing creativity.