Fundamentally Children

Bananagrams, Storyball and Fundamentally Children to discuss routes to market at US Toy Fair’s Creative Factor

Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.

Fundamentally Children’s Dr Amanda Gummer on why kids are great to design for

We caught up with Gummer to discuss her start in the industry, as well as why the quality of design in the toy space is getting better and better.

Ethical Toy Program, Fundamentally Children and Kids Insights to meet designers at Mojo Pitch

“Innovation is everything in the toy industry and it’s lovely being able to support inventors at the early stage to make sure great ideas don’t miss their mark,” said Fundamentally Children’s Amanda Gummer.

Getting your cut of the nation’s pocket money

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.

Fundamentally Children sponsors Mojo Nation 100 Freelancers category

“Being involved in the Mojo Nation 100 is a great way for us to publicly show our support and to let designers and inventors know that we are here to help them understand the children they are designing for.”

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.