Furby

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

“This has truly been one of our most ambitious collections to date,” said Cakeworthy Founder & CEO Brandon Shedden.

25 years on from its initial launch, Furby is back! Hasbro’s Justin Pringle sheds light on what’s new.

“For the brand’s 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby’s power of nostalgia – while giving Gen Alpha everything they crave,” said Kristin McKay, VP & General Manager of Fashion & Preschool at Hasbro.

“We built A24 Auctions to give these collectible items the second life they deserve, and to give fans a chance to own a piece of A24 history for good—literally,” read a statement from A24.

Richard C. Levy has over forty years in the toy industry and 200 inventions to his name. Specialising in collaborative invention, product development, and licensing, we discuss follow up, three things that kill creativity, and why nobody really knows anything…