Fuse

Fuse’s Pete Cartlidge and ThinkFun’s Josh West on the twists and turns of Crash Cat’s journey from collectible concept to sliding puzzle.

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

Brendan’s session will imagine a world where no one questions how crucial play is…

“I am committed to fostering a culture of innovation and collaboration,” said Palfrey.

“We’re thrilled to welcome Eleanor to our team,” said Seven Towns Chief Executive Mike Moody.

“I look forward to bringing my passion for design-thinking, play and working closely with such a talented team to supercharge our success even further,” said Boyle.

Laura Rowe interviews her dad – Fuse Director Tim Rowe – about his route into toys… And asks whether he’s still wracked by guilt over taking her old toys apart for prototypes!

Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.

We caught up with Audrey to find out more about the development of the award-winning Hollywood Hair, her thoughts on creativity and why she loves inventors.

We caught up with Moore to learn more about his new venture, and find out how the likes of FUSE and IDEO helped shape his approach to design and creativity.