Games

The increase in sales comes one year after Asmodee became the official UK supplier for the hit word.

“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.

We caught up with Gilbert to learn more about where the idea came from for his Rubik’s card game, and whether the constraints of our Design Challenge event helped (or hindered) his creative process.

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.

“We’re hoping the event is going to be a great way to meet with inventors that are relevant to us, helping us to find our next key concept or idea,” said Mookie’s Claire Olewnik.

“We are really excited to make new connections while visiting with some of our established inventors in the toy community,” said Fat Brain Toys’ Erik Quam.

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

2018 was a great year for Ooba, with a raft of new games hitting the market and recent launches performing above expectations. We caught up with the team – Max Ford, Joeri Hoste and Sally Jacobs – to find out what this year has in store and how they stay creative.

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).