Games

Why grabbing attention isn’t enough: toy photographer and storyteller Mitchel Wu on his creative process

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

inventRight’s Stephen Key on being an ideas machine, staying current and why the toy space leads the way when it comes to inventor relations

We caught up with Stephen Key to find out more about his approach to product development, the origins of inventRight and why he feels the toy space leads the way when it comes to inventor relations.

Play Creators Festival 2020 goes virtual

The event from Mojo Nation and The Toy Association will now boast an expanded Mojo Pitch lasting three days, while the Play Creators Conference will consist of four days of panels, solo talks and interview sessions.

US toy industry sees 7.6% growth in Q1 2020

Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.

Asmodee launches free print-and-play versions of games including Dobble, Dixit and Unlock

“In these difficult times due to the worldwide Covid-19 crisis, we at Asmodee are happy to offer families a way to play together from the comfort and safety of their home,” said Stephane Carville, CEO of the Asmodee Group.

Isolation ideation

Pumpkin Projects’ Valeria Miglioli looks at how the coronavirus crisis is providing inventors with an opportunity to assess what is truly important, from both a family and toy design perspective.

UK sales of games and puzzles soar during first week of coronavirus lockdown

Monopoly, Dobble, Cluedo, Uno and Scrabble all feature in the top ten for the week ending March 21st.

Locked down, lucky and the long game

Making Things’ Fi Murray takes a look at how, in these turbulent times, inventors and designers can continue to innovate, ideate and thrive.

Brand Designs: Bulldog’s Vicky Hill on why toy firms should look to their ‘back catalogues’ for licensing inspiration

Bulldog has been responsible for expanding several successful toy lines outside of the toy aisle through licensing, representing the likes of Shopkins, Treasure X, Match Attax and Garbage Pail Kids.

Wynne-Jones IP sponsors Play Creators Festival 2020

Wynne-Jones IP will be providing useful IP advice across all three days of this year’s Festival, taking place from September 7th to 9th.

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