Kids Industries’ Gary Pope to discuss ‘Why Insight Matters in Toy Design’ at Play Creators Conference 2023
The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.
Parents’ top priorities from content includes positive role models, soft education and a focus on fantasy, reveals Kids Industries study
The full report will launch at KI’s Global Family conference on March 21st.
The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.
The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.
The session will see Gary share never before seen data to explore how families like to shop now – and how these behaviours have amplified following the pandemic.
The monthly podcast is co-hosted by Kids Industries CEO Gary Pope, Sherbert Research MD Nicki Karet and Peter Robinson, Chief Strategy Officer at KidsKnowBest.
Toy and Game Design Conference to put eco-friendly design under the microscope in ‘Is Sustainable Attainable?’ session
Issues of eco-friendly design, ethical manufacturing and social sustainability will go under the microscope with Kids Industries’ Gary Pope, Ethical Toy Program’s Carmel Giblin, The Marketing Store’s Ben Poate and design consultant Erin Deighton.