Gurdeep Bains

Felipe Noriega, Gurdeep Bains, YuMe Toys

Felipe Noriega and Gurdeep Bains on why 2025 is shaping up to be a special year for YuMe

From Stranger Things walkie-talkie surprise capsules to anime inspired figures and plush… YuMe’s Felipe Noriega and Gurdeep Bains talk us through their exciting 2025 slate.

Gurdeep Bains, Netflix, YuMe

Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

Gurdeep Bains, YuMe Toys

YuMe Toys’ Gurdeep Bains on his fan-first approach to designing Jujutsu Kaisen collectibles

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

YuMe Toys, Gurdeep Bains, Stranger Things

YuMe Toys debuts latest Stranger Things collections

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

Felipe Noriega, Gurdeep Bains, YuMe Toys, Disney

YuMe Toys’ Felipe Noriega and Gurdeep Bains on encapsulating 100 years of Disney magic in collectibles

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

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