Happy Meal

“We’re working closely with suppliers, families, play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials,” said McDonald’s Chief Sustainability Officer Jenny McColloch.

The launch falls in line with broader sustainability commitments by McDonald’s in the UK.

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

Since the coronavirus pandemic began, The Marketing Store has helped to successfully manage global inventory across markets to ensure there are no breaks in the supply chain.

Starting next year, Happy Meals will come with a soft toy, a book, or a paper-based toy.

“Work is currently underway across all of our markets to look at how we can completely move away from non bio-degradable plastic toys by 2023,” said Fernando Machado, global chief marketing officer at Burger King.

Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year