Happy Meals

The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.

Freelance creator Armando Roque is a creative ‘fixer’ who has worked on everything from promotional toys sold with Wendy’s meals to some of biggest licensed ranges of recent years during his time at Spin Master.

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.