HarperCollins

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

“It’s fantastic to be able to announce that the Recycle to Read campaign will be working with HarperCollins to reward schools with books for their participation in the scheme,” said Katy Newnham, founder of Wastebuster.