Hasbro

Hasbro’s Brian Wilk on bringing voice-tech to Monopoly in Monopoly Voice Banking

Brian Wilk, VP of Product Development at Hasbro, shares details of the challenges in infusing voice technology into Monopoly.

Don’t Step In It co-designer Bob Driscoll on how his collaborations with Don Ullman “make an already fun job even more fun”

We caught up with Driscoll to find out more about the origins of Don’t Step In It and learn why the collaborative design process between him and Ullman has proved so successful.

Wicked Cool Toys to bring back Micro Machines

“Considering recent toy unboxing trends, the brand’s multigenerational appeal, and the vehicle category’s ripeness for something ‘new’ again, we believe Micro Machines will be a global phenomenon,” said WCT’s Jeremy Padawer.

ToyVision’s Jonny Henton on fuelling creativity and bolstering ideas by asking ‘what if…’

We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.

Hasbro sponsors Invention Studio/Design Agency of the Year category at inaugural Play Creators Awards

“In addition to the winners, this is a celebration of all of our studio and agency partners,” said Hasbro’s Rich Mazel.

Magic: The Gathering helps fuel Q1 growth for Hasbro

“The global Hasbro team is executing very well and delivered a good start to the year,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

Designers to banish pet peeves to Room 101 at Toy and Game Design Conference 2019

Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.

Hasbro joins Mojo Pitch 2019

“It is a key event on our yearly calendar as we meet with talented students, inventors (new and old) and industry colleagues in a great and innovative environment.”

Rejection, challenges and retail

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

TJ Morrison on So Sound’s ever-growing presence in the world of toy design

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

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