Hasbro

Play-Doh gets its own TV show competition in Play-Doh Squished

The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.

Hasbro CEO Brian Goldner passes away

“His visionary leadership, kindness, and generosity made him beloved by the Hasbro community and everyone he touched,” said Rich Stoddart, Hasbro’s Interim CEO.

Play Creators Award winners Andrew and Jack Lawson on designing Hasbro’s Ka-Blab

Ka-Blab designers Andrew and Jack Lawson discuss game development.

WATCH: Desert Island Picks with… Hasbro’s Tanya Thompson

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

Hasbro joins Virtual Mojo Pitch 2021

“The Mojo Pitch event is a great way for us to connect with some of the best and brightest new voices in play,” said Hasbro’s Jenn Brees.

Hasbro bolsters Baby Alive brand with YouTube series

The show will introduce a new product segment for Baby Alive in the Glo Pixies.

Hasbro teams with musician J Balvin on J Balvintron Transformers figure

The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

Pokémon Go studio Niantic readies Transformers AR game, Transformers: Heavy Metal

“Transformers is the perfect franchise for AR,” said John Hanke, CEO of Niantic.

Hasbro’s Gray Bright on fuelling creativity, driving innovation and creating legacies

We caught with Gray – Senior Director of Product Design and Development at Hasbro Gaming – to find out more about his approach to invention, innovation and legacy-building.

Hasbro teams with Reebok for Nerf sneaker collection

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

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