Hasbro
Monopoly: Lifesized experience set to open in London this August
“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.
Paper Bag Creative’s Ed Gartin on wishlists, creativity and the key to successful inventor relations
We caught up with Ed to find out more about his career in play to date, the key to successful inventor relations and his experience of launching a new business in the midst of a pandemic.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
Hasbro hosts fan-vote to decide on new Community Chest cards for Monopoly
“The world has changed a lot since Monopoly became a household name more than 85 years ago, and clearly today community is more important than ever,” said Eric Nyman, Chief Consumer Officer at Hasbro.
Toy designer David Vonner on being a believer in ‘don’t ask for permission, beg for forgiveness!’
We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.
Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion
While the branding will change, Hasbro will still sell Mr Potato Head and Mrs Potato Head.
Hasbro extends Fortnite deal to cover action figures, vehicles and role-play gear
“This expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience,” said Hasbro’s Adam Biehl.
“Invention is the lifeblood of the industry”: Hasbro’s Jared Wade on why inventors remain crucial to the company’s ongoing success
We caught up with Jared Wade, SVP of Design & Development at Hasbro, to learn more about his start in the industry and why inventors remain as important as ever to the company.
Hasbro partners with Epic Games to bring G.I. Joe’s Snake Eyes to Fortnite
To celebrate the move, Hasbro and Epic Games are also teaming up to release a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure.
Risk TV series in the works from House of Cards creator Beau Willimon
“In Beau, we’ve found an amazing combination of brilliant producer, singular creator, and avid fan of Risk,” said Michael Lombardo, president global television at eOne.