Hasbro

From Comic-Cons to fish markets, Fab Design’s James Yuen on finding inspiration for toys and games in all aspects of life

We caught up with Yuen to find out what drives creativity at Fab Design, and how decades at Hasbro shaped his approach to design.

Bean’s Sally Jacobs on why being a big kid at heart helps to fuel ideation

A much-loved figure in the toy and game inventor community, Sally Jacobs has launched an exciting new venture this year in the form of Bean, a brand new invention hub.

Hasbro completes eOne acquisition

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.

Illustrator Kenny Kiernan on how a cocktail of coffee and candy can kick-start creativity

We caught up with Kenny Kiernan to learn more about how he got started in the toy and games space, and what he does to fuel his creativity.

Phil Sage on the collaborative design effort that went into Hasbro’s D-O Interactive Droid

With multiple modes of play and functions spanning a self-balancing wheel, moving head and antennas, sound effects and light-up LED eyes, we caught up with Hasbro’s Phil Sage to learn more about what went into creating the D-O Interactive Droid.

PlayMonster acquires Kahootz Toys

“This is PlayMonster’s largest acquisition to-date and we’re thrilled to continue our multi-category growth strategy building and adding classic brands while expanding our footprint in the activity and stationery aisles,” said Bob Wann, Chief PlayMonster of PlayMonster.

Hasbro launches Magic: The Gathering x My Little Pony crossover, Ponies: The Galloping

$30 per card set will be donated to Extra Life benefitting Seattle Children’s Hospital.

WATCH: Hasbro’s Phil Sage and Melissa Hershey shed light on development behind Star Wars D-O Interactive Droid

Hasbro’s D-O Interactive Droid boasts a self-balancing wheel, multiple modes of play, moving head and antennas, and features light-up LED eyes, sound effects, and premium deco inspired by its appearance in the upcoming Star Wars: The Rise of Skywalker.

Kim Vandenbroucke on the real-life inspiration behind Hasbro’s Peeing Pup

Fresh from winning the Emerging Innovator Award at Hasbro’s annual Innovator Expo, we caught up with Vandenbroucke to learn more about her approach to design

TOMY’s Alpesh Patel on why it’s key for designers to balance creativity with commercial awareness

Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.

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