Hasbro

While the branding will change, Hasbro will still sell Mr Potato Head and Mrs Potato Head.

“This expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience,” said Hasbro’s Adam Biehl.

We caught up with Jared Wade, SVP of Design & Development at Hasbro, to learn more about his start in the industry and why inventors remain as important as ever to the company.

To celebrate the move, Hasbro and Epic Games are also teaming up to release a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure.

“In Beau, we’ve found an amazing combination of brilliant producer, singular creator, and avid fan of Risk,” said Michael Lombardo, president global television at eOne.

The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.

Hasbro’s new Global Purpose Organisation aims to accelerate the company’s ongoing efforts to ‘make the world a better place for all children and all families’.

“After a long drive, dodging the lockdowns and jumping the Brexit hurdles, it’s not been the easiest of transitions, but I finally made it to Barcelona where I’m excited to be joining the IMC Toys team,” said Hounslow.

Design students at London’s Brunel University will be tasked with developing innovations around Hasbro’s Nerf brand as part of an Industry Week challenge set up by Mojo Nation.

“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.